Like any good cake, ecommerce has many layers – and building it can be tricky! There’s the icing (design), the filling (functionality) and the sponge (performance) to consider. And just like a cake, ecommerce websites and apps need to be built so that they can be easily customized and updated to suit the customer’s tastes. That’s where the concept of Composable Commerce comes in! How can a Composable Commerce help your brand? In this blog, we’ll take a look at what Composable Commerce is. Why is it so delicious (beneficial) and how to avoid the soggy bottom (pitfalls) when choosing to use it. And we’ll also introduce you to ‘FastForward’. The Salesforce Composable Storefront Accelerator that’ll help you bake the perfect ecommerce cake.
What is Composable Commerce?
Composable Commerce is a (new) approach to building ecommerce websites and apps that allows for greater flexibility and modularity. It is based on the concept of composition, where different components and modules can be easily assembled and reassembled to create different user experiences. This allows for a more dynamic and personalized approach to ecommerce.
The advantages of Composable Commerce
How can a Composable Commerce help your brand and what are the advantages? There are several advantages to using a Composable Commerce Architecture. The most obvious benefit is that it allows for greater flexibility and modularity, allowing ecommerce sites to be easily customized and updated to meet the customer’s changing needs. This is especially useful for ecommerce businesses that want to differentiate themselves from their competitors. Or need to adapt to changes in the market.
Another advantage of Composable Commerce is that it allows for better scalability. Each component is modular and can be easily added, modified, or removed. Because of that, it is easy to scale a website or app up or down depending on the needs of the business. This is especially important when experiencing rapid growth or with many customers.
In addition, Composable Commerce is more efficient and cost-effective than traditional ecommerce architectures. Because each component can be developed and tested independently, it is possible to get a new feature or update to market faster. This is important for businesses that must stay competitive in a fast-paced market.
What to watch out for when choosing to use a Composable Commerce Architecture
As with any technology or architecture, there are a few things to remember when choosing to use a Composable Commerce Architecture.
First, it is essential to ensure that the components are modular and reusable. This is vital for ensuring that the architecture can be easily scaled and customized.
Second, it is vital to have a clear understanding of the landscape. When introducing many different modules, it can become increasingly difficult to keep track of and manage each moving part.
Finally, Composable Architecture requires more maintenance as it is composed of multiple components. It’s important to consider how this maintenance will be handled. Ensure that the team maintaining the architecture is well-trained and familiar with the different technologies used.
How FastForward can help with transitioning to a Composable Architecture
FastForward is a Salesforce Composable Storefront Accelerator that can help businesses transition to a Composable Architecture. The FastForward kit contains a set of pre-built components connected to Salesforce Commerce Cloud that can be easily assembled and reassembled to create different user experiences. This allows businesses to quickly and easily create an ecommerce channel that is tailored to their specific needs.
Download the whitepaper below and find out how FastForward can benefit your business.
Head of Commerce